In today's competitive fitness industry, gym general managers must not only provide top-notch facilities and services but also forge strong relationships with their members. These connections are the foundation for customer loyalty, which leads to member retention and positive word-of-mouth referrals. By proactively greeting members...
Explore our in-depth article on establishing a positive professional culture for gym staff as part of the General Manager's Blueprint for Gym Success series. Learn the key strategies for creating a thriving work environment, boosting team performance, and driving your gym business to new heights....
Designing a gym layout that enhances member experience is essential for gym owners and managers who want to promote engagement, safety, and satisfaction. By prioritizing gym layout design, gym owners and managers can create an environment that is welcoming, effective, and motivating. The layout of...
The PHIT Act is proposed legislation aimed at promoting healthier lifestyles and fighting obesity by encouraging Americans to be more physically active. By allowing individuals to use pre-tax dollars for fitness-related expenses, the PHIT Act can lower financial barriers to participation in physical activities, benefiting...
Facing new gym competition in your area? Stay ahead by preventing member cancellations, addressing pricing and amenity concerns, and conducting competitor research. With our comprehensive plan of action, you can focus on your gym's unique strengths and provide exceptional experiences to ensure continued success and...
Discover how to create a successful group fitness program for your gym business. In this article, we'll explore the importance of group fitness, what types of classes to offer, how to find and hire instructors, and how to track KPIs. We'll also delve into popular...
Learn how to attract new members to your gym with these effective marketing strategies. From creating a solid marketing plan to utilizing social media and offering incentives for new leads, you'll discover how to stand out from the competition and build a loyal community of...
Opening and owning a gym can be a lucrative business, but it is important to understand the reasons why gyms fail in order to avoid making the same mistakes. The article highlights several factors to consider before starting a gym, such as conducting market research,...
Running a gym is no easy task, especially for a general manager who has to oversee a wide range of responsibilities, from managing staff to ensuring customer satisfaction. In this comprehensive guide, we take a deep dive into the evolving role of gym general managers...
Are you struggling to keep your gym business financially stable? One key tool you should be utilizing is the Profit and Loss (P&L) statement. By tracking your income and expenses, you can identify areas where you can cut costs, increase revenue, and ultimately boost your...
