Whether you are an owner or operator, big box or studio we all have KPIs that we track. If this is your first time working in gym management or if you are interested in pursuing a career in the fitness space. KPIs are important.
Key Performance Indicators aka KPIs can be very in-depth or very basic.
It’s important to note that you need the basic info to branch out and further specify your categories.
To stay on topic we will be establishing the very basics (a future post will better break down specifics you can uncover over the course knowing your basic KPIs)
- Membership Revenue
- PT Revenue
- R&C Revenue
When you are tracking these they should be on a spreadsheet, broken down by:
- Prior Day
- MTD
- vs. Goal
In addition, each category should have
- Expectation vs. outcome
Once you have these listed you can formulate a breakdown that would allow you to better view your averages and with those calculations, you’re better able to assess areas of improvement.
As I mentioned at the beginning this example is minimal and purely for introduction purposes. As you become more and more acquainted with viewing your stats daily, you’ll find yourself seeking more and more information to add to your KPIs. Currently, my stats cover about 41 line items. This is a very helpful way for me to identify strengths and find lacking areas that we can further dissect and address with adjustments or perhaps overall changes.
We hope you found some interest in today’s post. If you want to follow our journey and learn more about gym management subscribe to our email list. As always our mission is to help all our peers because together we’re stronger!
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